Small business owners typically use QuickBooks to manage their invoices, pay their bills, and track their cash flows. You can try QuickBooks Online for free with a 30-day trial that does not require a credit card. QuickBooks offers several alternatives, but I recommend QuickBooks Online for most new businesses. The QuickBooks product line includes several solutions that work great for anyone, from a freelancer to midsized business. You can use it for invoicing customers, paying bills, generating reports, and preparing taxes. QuickBooks is the most popular small business accounting software businesses use to manage income and expenses and keep track of the financial health of their business.